September 06, 2017

Why a social media strategy is essential for any business

So you’ve jumped on the social media bandwagon. You’re dutifully posting on LinkedIn, Twitter and Facebook. You may even be on Instagram, Pinterest and YouTube too. But what return are you seeing from all your social media activity? Do you sometimes wonder if all the time and effort that goes into your carefully crafted content […]

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June 29, 2017

5 ideas to improve your financial services newsletter template

Newsletters are an effective way for advisers to communicate easily with their audience members; allowing a business to build on potential and existing relationships. To keep your audience engaged with your newsletter, it’s important for your newsletter template to reflect the savvier nature of your audience. We’ve compiled a list of 5 ideas to help […]

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June 28, 2017

What’s your value proposition?

It’s that dreaded question! So how are you different to anyone else? Why should your clients trust you with their finances over any of the other financial advisers that come up in a Google search?    Or what’s your USP, your unique selling proposition? Hand on heart, can you really define what’s unique about the […]

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May 22, 2017

How to create better content for your demographic

If you’re currently writing content to attract an audience to your website then you probably know the feeling when your content falls a little flat. You’ve spent ages slaving over a blog post, only for it to attract hardly any readers or interactions! We often find that part of the problem is that the content […]

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May 22, 2017

Which Social Media should you be on for your business? (Part two)

Last month, we took a look at Facebook, Twitter and LinkedIn as the ‘go-to’ platforms for many adviser firms. This time round we’ll be delving into the world inhabited by the millennials and beyond: Instagram, YouTube and Pinterest. Younger social media platforms, like Instagram, have quickly become the number one platform for many audiences. Instagram […]

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April 24, 2017

Which Social Media should you be on for your business? (Part one)

The social media landscape can often seem very daunting for many businesses. A lack of understanding on how to command a business’ social media presence can leave some feeling deflated and with a lack of interest in utilising social media to boost their company’s digital reach. But as technology grows, so do the social media […]

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